jimmy mcmanis: 2009

Tuesday, December 22, 2009

12 tips on becoming a succesful advertiser

• Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have.
• Work somewhere that's worthy of your time and talent. Don't settle for any job.
• Put more effort into your job than expected and do it cheerfully.
• Become the most positive and enthusiastic adman in the agency.
• Be forgiving of yourself and others. We're humans and we make mistakes even when we only have good intentions. Don't allow such mistakes make you lose sight of long term goals.
• Be generous with your contributions to the team's work. Do not try to take credit for every idea you came up with.
• Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it.
• If you clearly see you're going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch.
• Discipline yourself to save money on even a modest salary. This will give you the freedom to change jobs when things go bad and will allow you to take meaningful holidays that refresh your mind and body.
• Commit yourself to constant improvement. Technology and the industry is developing really fast. You have to keep up.
• Commit yourself to quality. Do not ever settle for something less than your outmost best. Perfect your work till time allows.
• Your professional happiness isn't based on the number of awards or how much you make, but on the relationships you have with your colleagues and clients. Treat them with respect.
• Be loyal to your clients and your agency. It will be appreciated even by the competition.
• Be honest with your work. Never lie or mislead the consumer. If you do you will feel miserable about your profession.
• Be a self-starter. If you identify an idea take charge and go for it.
• Do not blame others. If you're unhappy about something take the initiative to change instead of whining about it.
• Be decisive even if it means you'll sometimes be wrong. Timing is everything in advertising.
• Be bold and courageous with your work. When you look back on your professional life, you will regret the the things you didn't do more than the one you did.
• Do not overestimate the value of formal education. Most successful adman never had formal advertising eduction. Real work experience is more valuable than any education.
• Eat healthy, do sports. Your mind and body are your only tools available to you. Do not abuse substances. Save them for those critical special times when you really need a boost.
• Don't take all advice for granted. Pick what's useful for you. Make up your own rules and change them at your will.

Thursday, September 17, 2009

whatevaaaaaaaa

hahahahaha, sem comentários.

desconstruindo anita

saudades absurdas do tempo do paliteiro e do saleiro, na falta de assunto eram a diversão, na falta do que fazer a expiação dos pecados dos amigos, dos garçons ou mesmo dos próximos ocupantes da mesa. o mais legal era abrir o paliteiro, viré-lo de onta-cabeça e colocar a tampa no topo, como se estivesse tudo no lugar, o incauto que tentasse pegar um palito era obrigado a participar do campeonato mundial de pega-vareta. (paliteiro e saleiro ainda existe, o casal da foto é do mesmo bar dos posts anteriores)

continuando para bingo

no mesmo botequim citado no post anterior, encontrei uma outra placa, a foto foi tirada de uma certas distância, mas o referido aviso diz o seguinte: "não atendemos com anima nem sem camisa". olhei à minha volta analizando a equipe do estabelecimento e reparei que a placa dizia a verdade; não havia um garçom ou atendente sequer, sem camisa, muito menos arrastando algum pobre animal pela coleira dentro do estabelecimento.

paciência

a grande verdade é que não tenho o menor saco pra blog, nem pra escrever nem pra ler, mas tem coisas na vida que merecem ser lembradas, merecem uma menção honrosa, como essa placa no bar brasil, por exemplo. graças a informação escrita nessa placa, descobri que, ao contrário do que pensava, o amex não é um cartão de crédito...

Wednesday, August 19, 2009

dia de pensar para andar

sempre digo que não tenho orgulho de tudo que fiz na vida mas que não me arrependo de nada disso que fiz. é verdade, não que não fizesse muita coisa de outras maneiras ou mesmo nem fizesse, muito menos que queria voltar atrás e viver tudo de novo, mesmo já sabendo tudo que sei. qual seria a graça disso, onde ficaria o prazer de viver cada novidade, de descobrir cada cheiro, cada sabor, de abrir cada presente... gosto de quem eu sou. gosto, mesmo que pelo mal que me tenha feito, de tudo que passei. nasci, sorri, apanhei, beijei e cresci.